PR meeting

Choosing a Sydney PR Agency

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Deciding to get a Sydney PR agency on board with your team could be one of the best decisions you could make for your business. These companies can do great things for your business as they can improve and increase the public’s perception of you and your brand. Due to how important the results are it is vital that you choose the right Sydney PR agency.

There are many different ways in which you can find a PR agency in Sydney, however we have done the research so you don’t have to. Below is our guide on how you should go about hiring your next public relations firm.


Word of mouth is key

As these companies increase your public perception through many different channels such as word of mouth, the same method can be applied when assessing these firms. What people are saying about the firm you are looking at doing business with ultimately stems from how the public perceives their brand. If people are saying bad things about them, chances are that they are not good at what they do for a couple of reason. Firstly this particular perception of Sydney PR agencies is coming from a place of truth where they have not been very effective for several clients in the past. Second, their whole industry is based around changing people’s perceptions. If they can’t do that for themselves how can you trust them to do it for your brand?

From such an effective method to find potential candidates is to ask your professional acquaintances for recommendations. If they have used a similar firm in the past they will be able to give you the rundown of how the overall experience was and what they would do differently in the future. Recommendations are great as you can ask follow up questions as well as ask things that strangers may find uncomfortable to answer.


Doing your own research


While recommendations are a great way to start off your search for a Sydney PR agency, they shouldn’t be the entirety of your research. You should also be getting on the web to find some candidates of your own and even hitting the phone books if it comes to it. Many firms will advertise through these channels so really the power is in your hands. You have the opportunity to find a Sydney PR agency that is perfect for you.

You should really be paying close attention to the company’s social media pages and website as well. As these platforms are the digital first impression, if they don’t know how to properly present themselves how do you expect them to reciprocate that to your business? Additionally social media is an avenue where people can also review and comment on the experience that they personally had with Sydney PR agency.


Meet with them

A very important step that many people tend to overlook is that you should be meeting with them before you sign anything. This allows you to ask them some questions and to make sure that your visions and values align with one another. The projects that they take on tend to go for an extended period of time which is why it is important that you are both on the same page and get along well with one another.

The last thing you want to happen is that you get half way through the timeline only to find that they have been focusing on different aspects and you don’t actually get along. If you deal with these factors beforehand you won’t be left high and dry.