New lines of designer swimsuits are introduced to the market every summer season. It feels convenient to simply collect the latest item off the production line because it is trending, but there might not be the residual value for consumers into the following summer and beyond. Smart clients adhere to a few principles that guide them to certain investments in this sector and that will be the focus of our discussion.
Strategic Shopping Windows
Smart customers will know that new designer swimsuits that are rolled out will often have their highest retail price as soon as they are introduced. This will always be the case because it is the height of the demand curve where suppliers will market their latest editions for the 2021 season and beyond. With this process being understood, savvy operators will wait until there are clearance sales or windows where discounts are passed to the community, seeing Black Friday, Boxing Day, and End of Financial Year sales offering a range of financial opportunities.
The Right Swimsuit Profile
Shopping for new lines of designer swimsuits should be about highlighting the body features that consumers want to focus on and perhaps covering other areas that don’t want that same level of attention. It is such a wide market with swimsuits that it pays to venture towards those brands that actually offer value for the user and won’t just take up space in the wardrobe over summer. Take note of the flounce, the tankini, the bikini, the racerback, the halter, the underwire, the high neck, and the high-waisted options that are on display.
Fabrics That Last
These designer brands will be exposed to a range of conditions that will cause a strain on the fabric. From the cold saltwater in the ocean to the chlorine exposed in the pool and the searing summer heat of the outdoors, vulnerable materials will rip, stain, and deteriorate before the eyes of consumers if they opt for generic cheap goods. The best suppliers in the market will extend polyester, nylon, and spandex materials that provide a degree of elasticity and comfort that is easy to dry and adaptable to all types of conditions warm and cool, wet and dry.
Quality Strapping Support
Savvy shoppers know that new lines of designer swimsuits have to meet a certain standard when it comes to the straps that are included in the design. Polyester and Lycra brands should be able to provide a degree of elasticity that helps across the back, shoulders, and around the waist and hips, but this is a region that can cause friction on the skin if it is not assessed properly.
The Change Room Test
It is very easy to partake in some window shopping with new lines of designer swimsuits and project what the item might look like out in public. The real test comes in the changing room as customers get a tangible feel for the material. This is an important process because it allows participants to gauge how a one-piece and two-piece dynamic works for them and if there are discrepancies between the top half and the bottom half.
Online Brand Recognition
Smart consumers know that they are in good hands when they are dealing with known quantities who supply designer swimsuits. This will include the major retail chains and local outlets that enjoy a track record catering to the interests of the community. Businesses that suddenly pop up on social media or through a website might appear to be selling reputable stock, but without any ratings or reference points, there is always the possibility that customers can be shortchanged with their purchase of designer swimsuits.