Whether you’re new to the SEO game or a long term veteran, you will have heard the saying “content is king” many times. If you don’t know, it refers to content on your website on other websites being one of the most effective ways to increase your SEO efforts. Although content may be one of the most effective strategies, it also comes with its own set of rules that need to be followed to ensure that your efforts and time are not wasted.
Below are some of the key points that you need to follow to ensure that your content is SEO friendly so you can really reap the rewards that content has to offer and get the most out of your SEO services.
A very important factor that you need to take into consideration when creating SEO friendly content is that it needs to be 100 percent unique. That means it can’t appear anywhere else on your website or any other website for that matter. If you are caught with having non-unique or plagiarised content on your website you could be hit with a penalty from Google which could set your campaign back by months if not killing it altogether. To ensure that you don’t accidently get hit with a penalty, be sure to run your content through a plagiarism checker before you upload it to your own or other websites.
What makes content such a good SEO strategy is that you are able to target specific search terms through using keywords within your content. Doing so signifies to Google what your articles or website is about and tries to match searches that are relevant.
When you are using keywords in your content be sure not to over use the term too many times as search engines register this as “keyword stuffing” which yet again can result in you being hit with a penalty. A general rule of thumb is to have your keyword density be around 1-1.5 percent which comes down to your word limit. For example a 2000 word limit should have a minimum of 20 uses of the keyword and a maximum of 30.
When it comes to SEO friendly content, the more there is the better. This is because you are able to talk about a lot more and have more uses of the keyword throughout your work. If you don’t have the time to write thousands upon thousands of words for your website, aim to have landing pages around 1000 words and articles or blog posts to be around 600. This makes it long enough to have enough keywords used and also have enough information to inform your readers and search algorithms about what your website is used for.
A really simple and easy way to make your content more SEO friendly is to format it correctly. This involves the use of H1, H2 and H3 headings to make your content easier to read to both visitors and algorithms. When you are writing your content don’t overthink what algorithms are looking for. Think of it from a user perspective while adding keywords throughout your content. No one wants to read through a wall of text and from so, those types of pages or articles won’t rank as well against others. Aim to be informative and get your message across while still abiding by these simple and easy to follow rules. Once you practice them a few times, they will become second nature making the process even easier.